1,000 Boxes of White Coffee Sold Out in 4 Hours

RASA HERITAGE Donates 1,000 Boxes of White Coffee for Charity Sale Sold Out in 4 Hours, Raising RM20,000 Fully Donated to Heng Ee Primary School Relocation and New Campus Building Fund

Penang, 13 June 2026

In conjunction with the 70th Anniversary Celebration of Heng Ee High School and the fundraising campaign for the relocation and construction of a new campus for Heng Ee Primary School, local heritage brand RASA HERITAGE donated 1,000 boxes of its premium white coffee gift sets for a charity sale, demonstrating its commitment to supporting Chinese education in Malaysia.

The charity sale received overwhelming support from members of the public, alumni, parents, and education advocates. All 1,000 boxes were sold out within just four hours, successfully raising RM20,000.

Mr. Raymond Hew, Founder and Chief Executive Officer of RASA HERITAGE, said that businesses should not only focus on commercial success but also embrace their responsibility to contribute to society.

“Chinese education has come a long way through the collective efforts of many generations. School development projects require continuous support from the community, and we are honoured to play a part in this meaningful cause.”

He added, “Through this charity sale, we hope more people can enjoy a quality cup of Nanyang white coffee while contributing to the future of education. Every box purchased represents a contribution towards providing better learning opportunities for the next generation.”

Mr. Hew further stated that the entire RM20,000 raised from the sale will be donated in full to the Heng Ee Primary School Relocation and New Campus Building Fund, with no deductions for costs or administrative expenses.

For the past 70 years, Heng Ee Schools have nurtured countless outstanding individuals who have contributed significantly to society and the nation. The relocation and construction of a new campus for Heng Ee Primary School will provide students with a more conducive and modern learning environment, supporting the school’s long-term educational development.

RASA HERITAGE extends its heartfelt appreciation to everyone who supported the charity sale. The overwhelming response reflects the community’s dedication to education and the spirit of giving back.

Moving forward, RASA HERITAGE will continue to uphold its philosophy of “Giving Back to Society” by actively participating in charitable, educational, and community initiatives, creating a positive impact for future generations.

About RASA HERITAGE

RASA HERITAGE is a proudly Malaysian brand dedicated to preserving and promoting the rich flavours and traditions of Nyonya and Nanyang culinary culture. The company offers premium coffee and specialty products while actively supporting educational, charitable, and community causes through various corporate social responsibility initiatives.

Raising RM20,000 Fully Donated to Heng Ee Primary School Relocation and New Campus Building Fund

Raymond Hew pictured with members of the Heng Ee four Schools Board of Directors, including Chairman Tan Sri Datum Alex Ooi, General Secretary Dato' Goh Boon Poh, and Deputy Chairman Wong Kah Hoe. alongside YB Lim Guan Eng (Former Minister of Finance and former Chief Minister of Penang. And Fr. Augustine Wong You Yan.

Raymond Hew in a group photo with the EXCO members of SME Entrepreneur Penang.

Raymond Hew pictured with YB Joseph Ng Soon Siang. State Assemblyman for Air Itam, Penang.

Raymond Hew pictured with Loh Soh Pin, Principle of Heng Ee High School, and the vice principle in charge of the Form Six program.